Popular Candle Scents
Aromas have the power to tap into the essence of human memory. Both the manufacturers of scented candles and those who buy them seek those fragrances that erode dark thoughts and replace them with the nostalgic recall of the past; the poignancy of lost youth and the warmth of home, family, comfort and hearth. According to the National Candle Association, an estimated 75 to 80 percent of all popular candle scents candles sold in the United States are scented. Annual retail sales are estimated at approximately $3.2 billion. Currently, fragrance is that the dominant factor affecting candle purchases. Manufacturers are closely allied with fragrance companies to insure that their candles won't only be competitive, but also burn pleasantly and safely. Consumers buy scented candles to reinforce their home décor; reduce stress and to supply a channel for the aromatherapy. The majority of scented candles are a mix of both natural and artificial fragrances. Scents must be both appealing to ...